Infinite Funnel
Infinite Funnel is the ARC engine for relationship continuity. It finds accounts, partners and contacts with no next step, shows why it makes sense to reach out now and drafts a message from the history, which a person reviews before sending.
What it does
- Spots relationships with no recent conversation or no agreed next step.
- Finds concrete reasons to reconnect, based on what was already said and recorded.
- Drafts messages that carry the context of the relationship.
- Keeps relationships outside active deals in view, such as partners and former customers.
How it works
Memory records every interaction
Conversations, commitments and people changes come in with a date and a source.
The Funnel notices the silence
Relationships with no conversation or next step surface with the time since the last contact.
The reason comes from history
ARC shows what justifies reaching out, such as an interest mentioned in an old meeting.
The message is a draft
The account owner edits the text and decides whether to send it, on which channel and when.
See it in action
Helen Park, programs director
Last contact Aug 2, 2026, 66 days ago
Helen is designing a training program for coordinators in 2027 and wants schools with classroom usage data for a case study.
- Riverside has new coordinators who will need training.Note by Kenji Sato, Jun 18 · Alex's voice note, Sep 23
- Lumen wants schools with usage data for a case study.Note by Sofia Reyes, Aug 2
- The Riverside usage comparison by class went out on Sep 25.Commitment kept
Hi Helen, the coordinator training you're designing for 2027 came to mind. Horizon's Riverside campus just got new coordinators and needs exactly that. We also have a usage comparison by class that could work for your case study. Do you have time to talk next week?
Where it helps
- A partner who referred deals in the past and has gone quiet for months.
- A former customer whose new leadership could reopen the conversation.
- An event contact who asked for material and never heard back.
Limits
- The Funnel works from recorded history. If a conversation was never captured, the reason to reach out is weaker.
- No message goes out on its own. A person always sends it.
- Time since the last contact is a signal, and the decision to reach out stays with whoever knows the relationship.
FAQ
How is Infinite Funnel different from a sales funnel?
A sales funnel tracks open opportunities until they close. Infinite Funnel follows the whole relationship, including the stretches with no open deal, so it stays part of the team's routine.
Does Infinite Funnel send messages automatically?
It drafts a message with the context of the relationship. A person on the team reviews it and decides whether to send.
How does ARC know a relationship has gone quiet?
From the recorded history, such as the date of the last conversation, the lack of a next step and commitments that passed without follow-up.
Keep reading
The other engines
- Opportunity RadarOutside signals, matched to your accounts
- Content HubProposals and content, with sources
- See the full product
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